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Driven by the post Covid-19 online video consumption surge that is here to stay, video (including in-stream and out-stream), will account for 52% of online display advertising revenue by the end of 2024, growing from 47% in 2020.

https://tbivision.com/2021/02/15/tbi-tech-analysis-unpacking-the-70bn-online-video-ad-market/ ... See more

Last week, we explored the huge potential of the global video advertising market, with revenues expected to hit $120bn by the end of 2024. Now, we take a

Almost 200 million Americans are using AVOD 🖥services on a monthly basis, a new report has found.

The report research omidia also found that the average US OTT video user regularly consumes content from 7.2 different services, indicating the increasingly congested nature of the market. ... See more

Almost 200 million Americans are using AVOD services on a monthly basis, a new report has found. According to research firm Omdia, nearly 200 million consume

Der Boom im Streamingmarkt ist ungebrochen: Ende 2019 generierten die Anbieter von kostenpflichtigen und werbefinanzierten Streamingdiensten in Deutschland einen Gesamtumsatz von 3,6 Milliarden Euro. Bis 2024 werden die Streamingumsätze auf 6,5 Milliarden Euro steigen, ein jährliches Wachstum von durchschnittlich 13 Prozent. ... See more

Neue Angebote und steigende Nutzerzahlen sorgen für ein kräftiges Wachstum im deutschen Streamingmarkt. Der werbefinanzierte VoD-Markt soll bereits 2020 um 20 Prozent zulegen. Ein Branchenreport liefe ... See more

Connected TV hält extrem viel Potenzial für die Werbelandschaft bereit. Deswegen ist es wichtig einen guten Überblick über das Thema sowie die Nuancen und Dynamiken der unterschiedlichen Märkte zu haben. Wächst in Deutschland Connected TV schneller als in anderen Ländern. Die Reichweite des digitalen Bewegtbilds hat sich hierzulande 2020 um 4,1 Prozent erhöht, die Corona-Pandemie wird ihren Beitrag dazu geleistet haben. Im Vergleich dazu wuchs der Markt in Frankreich um 3,6 Prozent, in Großbritannien um 2,9 Prozent.

https://www.adzine.de/2021/01/connected-tv-ist-in-deutschland-angekommen-und-waechst-stark/ ... See more

Free ad-supported streaming services can differentiate themselves with both price and content, offering a clear opportunity for brands to connect with consumers

https://www.rapidtvnews.com/2021012759802/avod-gains-massive-interest-in-uk.html ... See more

Research from IAS has provided further evidence for the rapid uptake of free ad-supported streaming finding 83% are willing to watch ads to gain access to free streaming content

Driven by the phenomenon of compounding, both combining and adding to services, the rapid growth of streaming TV, accelerated even further in 2020 by Covid-19 and widespread lockdowns
https://www.rapidtvnews.com/2021011259694/western-europe-us-streaming-tv-hit-all-time-high.html#ixzz6kXfnnccU ... See more

Driven by the phenomenon of compounding, both combining and adding to services, the rapid growth of streaming TV, accelerated even further in 2020 by Covid-19 and widespread lockdowns, will force a strategic shift in business models according to new resea ... See more

According to Nielsen the massive spikes in media usage that sparked streaming enablement into near ubiquity weren’t unexpected given countrywide lockdowns.
The result of these changes has seen video streaming accounting for a larger share of overall media consumption than in previous years

https://www.rapidtvnews.com/2021011859734/nielsen-us-streaming-surge-in-2020-reflects-permanently-altered-landscape.html#ixzz6jyyBXFKt
Follow us: @rapidtvnews on Twitter ... See more

With what it said were “dramatic” impacts to traditional staples like live sports,, 2020 was a truly transitional year for streaming video according to a study from Nielsen

Driven by services from traditional broadcasters there will be nearly two billion active subscriptions to on-demand video services in 2025; a 65% increase over the end of 2020

https://www.rapidtvnews.com/2021010459648/global-ott-tv-and-video-subs-set-to-reach-2bn-by-2025.html ... See more

Driven by services from traditional broadcasters there will be nearly 2 bn active subscriptions to on-demand video services in 2025; a 65% increase over the end of 2020 says a study from Juniper Research. ... See more

In what was one of the most unpredictable years in modern history, there was only one sector which captured mainstream attention for its enhanced success: Video on Demand Services.
The most recent quarter, Q4 2020, set a record for global streaming adds. Across the world, users signed up for 217.6 M new subscriptions, surpassing the previous record of 211.7 M in Q4 2018

https://www.digitaltveurope.com/comment/2020-was-the-year-of-the-svod-and-2021-is-going-to-be-even-bigger/ ... See more

In what was one of the most unpredictable and volatile years in modern history for society, politics and industries of all shapes and sizes, there was only one sector which captured mainstream attention for its enduring and enhanced success – video on demand services. ... See more

Wishing you a very special holidays!