4 months ago
TBI Tech & Analysis: Unpacking the $70bn+ online video ad market

Driven by the post Covid-19 online video consumption surge that is here to stay, video (including in-stream and out-stream), will account for 52% of online display advertising revenue by the end of ... See more

Last week, we explored the huge potential of the global video advertising market, with revenues expected to hit $120bn by the end of 2024. Now, we take a

4 months ago
200 million in US ‘using free AVOD services each month’

Almost 200 million Americans are using AVOD 🖥services on a monthly basis, a new report has found.

The report research omidia also found that the average US OTT video user regularly consumes ... See more

Almost 200 million Americans are using AVOD services on a monthly basis, a new report has found. According to research firm Omdia, nearly 200 million consume

4 months ago
Werbefinanziertes VoD bringt 2020 1,5 Milliarden Euro | W&V

Der Boom im Streamingmarkt ist ungebrochen: Ende 2019 generierten die Anbieter von kostenpflichtigen und werbefinanzierten Streamingdiensten in Deutschland einen Gesamtumsatz von 3,6 Milliarden Euro. ... See more

Neue Angebote und steigende Nutzerzahlen sorgen für ein kräftiges Wachstum im deutschen Streamingmarkt. Der werbefinanzierte VoD-Markt soll bereits 2020 um 20 Prozent zulegen. Ein Branchenreport ... See more

4 months ago

Connected TV hält extrem viel Potenzial für die Werbelandschaft bereit. Deswegen ist es wichtig einen guten Überblick über das Thema sowie die Nuancen und Dynamiken der unterschiedlichen Märkte ... See more

4 months ago
AVOD gains massive interest in UK

Free ad-supported streaming services can differentiate themselves with both price and content, offering a clear opportunity for brands to connect with ... See more

Research from IAS has provided further evidence for the rapid uptake of free ad-supported streaming finding 83% are willing to watch ads to gain access to free streaming content

4 months ago
Western Europe, US streaming TV hit all-time high

Driven by the phenomenon of compounding, both combining and adding to services, the rapid growth of streaming TV, accelerated even further in 2020 by Covid-19 and widespread lockdowns
... See more

Driven by the phenomenon of compounding, both combining and adding to services, the rapid growth of streaming TV, accelerated even further in 2020 by Covid-19 and widespread lockdowns, will force a ... See more

5 months ago
Nielsen: US streaming surge in 2020 reflects permanently altered landscape

According to Nielsen the massive spikes in media usage that sparked streaming enablement into near ubiquity weren’t unexpected given countrywide lockdowns.
The result of these changes has seen ... See more

With what it said were “dramatic” impacts to traditional staples like live sports,, 2020 was a truly transitional year for streaming video according to a study from Nielsen

5 months ago
Global OTT TV and video subs set to reach 2BN by 2025

Driven by services from traditional broadcasters there will be nearly two billion active subscriptions to on-demand video services in 2025; a 65% increase over the end of ... See more

Driven by services from traditional broadcasters there will be nearly 2 bn active subscriptions to on-demand video services in 2025; a 65% increase over the end of 2020 says a study from Juniper ... See more

5 months ago
2020 was the year of the SVOD – and 2021 is going to be even bigger

In what was one of the most unpredictable years in modern history, there was only one sector which captured mainstream attention for its enhanced success: Video on Demand Services.
The most recent ... See more

In what was one of the most unpredictable and volatile years in modern history for society, politics and industries of all shapes and sizes, there was only one sector which captured mainstream ... See more

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